Med anledning av tvåhundraårsjubileet av den första franska kungen i Sverige har man bland annat bjudit in svenska designstudion Medium att göra något i den franska staden Pau. Medium i sin tur bjöd in ett antal svenska formgivare att bidra till affischutställningen ”I like my town”. Samtidigt presenteras samma formgivare i en utställning på ESAC, en konst- och designhögskola i staden.

Såhär beskriver Mediums Jake Ford tankarna bakom ”I like my town”:

‘I like my town, but I can’t say exactly what I like about it. I don’t think it’s the smell. I’m too accustomed to the monuments to want to look at them. I like certain lights, a few bridges, café terraces. I love passing through a place I haven’t seen for a long time.’

Georges Perec, Species of Spaces and Other Pieces.

One reference point for the project is a quote by the french writer Georges Perec. His fascination with the apparently trivial details of everyday life – the infra-ordinary, offers an approach for experiencing our quotidian environments in new ways. Contrary to the spectacle of the tourist, familiarity of a place allows new understandings and readings, by focussing on detail rather than the whole. The celebration of the mundane and everyday is a principle that runs through all Medium projects.

Medium have invited a group of 9 young Swedish graphic designers to produce a series of posters responding to this principle of observation. Medium’s contribution will add an additional layer of references for how familiar places can be explored or re-discovered. We hope these posters will become tools for the resisdents of Pau to explore their town in a new ways.

De medverkande formgivarna är är Adam Bergholm, Byggstudio, Jenny Enequist, S+M (Sara Kaaman & Martin Falck), Johanna Lewengard, Medium, Museum Studio, Matilda Plöjel, Johan Thermaenius och Jonas Williamsson.

I Like My Town

Pau, Frankrike

14 oktober–14 november 2010

Foto: Jake Ford